The most important role in any sales organization is that of the sales manager. And the most important attribute of the sales manager is coaching and developing their salespeople. Unfortunately it is the skill they are the least equipped to deliver.
In one of the most
intricate studies performed on the value of coaching, the Sales Executive
Council, found that salespersons that received 3 or more hours of coaching
per month achieved, on average, 108% of sales budget while salespersons
receiving little to no coaching were 88% of budget. The Program On Persuasion®
has developed a simple, yet powerful coaching methodology to help managers
develop their salespeople. The sales manager is the key to any successful
organizational initiative. If the manager “buys-in” to the initiative,
it has an extremely high probability of being executed successfully.
Our program incorporates a process whereby the sales manager engages
in a succession of personal coaching sessions with POP experts. The
managers will learn how to best develop their people and hold them accountable
for the training initiative. The experts at the Program On Persuasion®
will develop the manager and hold them accountable.