Program on Persuasion

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  • Would You Invest 3 Minutes Of Learning To Improve Your Close Rate? Why?
  • How Consistency Increases Your Persuasiveness
  • Congruency Is the Easiest Path to Persuasion
  • The Baby Steps of Closing The Sale
  • Differentiation: Pete Rose vs. Ty Cobb
  • Customers Utilize Emotion over Logic When Selecting Suppliers
  • Get Your Mind Right
  • How to Engage Others in Riveting Conversations
  • Don’t Hide Behind Your Perceived Weakness
  • How to Ask For Commitment Using Differentiation

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Coaching

The most important role in any sales organization is that of the sales manager. And the most important attribute of the sales manager is coaching and developing their salespeople.  Unfortunately it is the skill they are the least equipped to deliver. 


In one of the most intricate studies performed on the value of coaching, the Sales Executive Council, found that salespersons that received 3 or more hours of coaching per month achieved, on average, 108% of sales budget while salespersons receiving little to no coaching were 88% of budget. The Program On Persuasion® has developed a simple, yet powerful coaching methodology to help managers develop their salespeople. The sales manager is the key to any successful organizational initiative. If the manager “buys-in” to the initiative, it has an extremely high probability of being executed successfully. 

Our program incorporates a process whereby the sales manager engages in a succession of personal coaching sessions with POP experts. The managers will learn how to best develop their people and hold them accountable for the training initiative. The experts at the Program On Persuasion® will develop the manager and hold them accountable. 
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